Around 22 million teenagers are making their pocket money on video games, online reselling, and in-game platforms like Roblox

Around 22 million teenagers are making their pocket money on video games, online reselling, and in-game platforms like Roblox Around 22 million teenagers, aged 13 to 17, earn money through part-time, informal, or digital work, according to a recent whitepaper from Cash App , owned by fintech company Block . And the ways many are earning digitally are a bit more unconventional than selling stickers on Etsy or tutoring over Zoom . Around 10% of teens earn through livestreaming their video games, 16% by online reselling, and 10% via in-game platforms like Roblox . The study notes that the youngest generation of workers are capitalizing on their hobbies, and setting themselves up to be “modern earners” by managing multiple streams of income. “For many [teenagers], their first income experience is non-traditional, entering the economy years before formal employment through activities that previous generations considered purely recreational,” the white paper notes. The traditional model—one employer, one paycheck—is a ‘foreign concept’ to Gen Alpha Teenagers’ changing aspirations should come as no surprise as Gen Alpha tweens grow up binging MrBeast videos over “Law & Order.” Now, more middle-school and high-school kids are turning their focus to digital careers in lieu of traditional jobs that have been romanticized for generations. Christine Kahm, head of customer strategy & intelligence at Block , tells Fortune that these digital native teenagers are used to earning money in more unconventional ways. “This is just how they have always done it,” Kahm says. “They grew up earning through platforms, managing multiple income streams, getting paid in all kinds of ways. The traditional model—one employer, one paycheck—that’s actually the more foreign concept to them.”

Around 22 million teenagers are making their pocket money on video games, online reselling, and in-game platforms like Roblox

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Around 22 million teenagers are making their pocket money on video games, online reselling, and in-game platforms like Roblox

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